ChallengeKirkwood Mountain Resort, a Vail Resorts property in the Lake Tahoe area, has been working with Verritech for more than 14 years and we’re proud to provide a full complement of web-related services to the resort including web design, development, maintenance, hosting and the live streaming video webcam. Some time after discovering the wonders of Drupal, we approached Kirkwood and proposed to redesign and build a new Drupal site that could power the various Marketing and sales needs of the ski resort business.
Our solution consisted of a custom design that was relatable to a very specific audience while driving traffic to key profit centers or areas of business including tickets and passes, lodging, rentals and retail. Some of the many site features we created include integrations with social media networks, parsing raw data from the on-mountain weather stations, creating the comprehensive daily snow report, hosting, configuring and embedding the live streaming webcam video, integrations with the lodging booking engine, and setting up various dynamic content feeds.
The Kirkwood web site receives millions of unique visitors in the winter and and summer seasons and is the digital gateway inviting skiers and riders to the mountain year-round for a variety of activities. The features and functionality built make it easy for the Marketing team and snow reporters to administer and update the site on a daily basis. Interactive and dynamic features provide the stickiness that keeps users coming back - 67% of the users are return visitors.